In efforts to lower meat consumption as part of raising environmental awareness, a Swedish fast-food chain called Max Burger has published the carbon footprint of every item on its menu, showing that beef has the highest CO2 emissions. Spokesman Par Larshans said, "We think you need to be honest with the customer. We hope to change the whole of the fast-food industry by this. We want people to eat less meat.”

A recent national poll showed that 92% of Swedish people wanted more information about eco “food-print” of products they consume.

We appreciate your endeavors, Mr. Larshans and Max Burger, for informing the public of the carbon-intensity of meat. May such information help everyone make more humane and greener choices, to tread more lightly on our planet.

http://news.bbc.co.uk/2/hi/8395287.stm 
http://www.thebigmoney.com/blogs/daily-bread/2009/12/08/swedish-burger-chain-publishes-carbon-data-menus