We’re seeking to 
create a humane society, 
and there’s no way 
to do that without 
thinking more broadly 
about community, 
and the animals are 
part of our community. 
Welcome gracious viewers 
to Animal World: 
Our Co-Inhabitants. 
Today we are proud 
to present the first 
in a two-part program 
on Mr. Wayne Pacelle, 
president and 
chief executive officer 
of the Humane Society 
of the United States 
and author 
of the best-selling book 
“The Bond: Our Kinship 
with Animals, Our Call 
to Defend Them.”  
With a mission 
of “celebrating animals 
and confronting cruelty,” 
the Humane Society 
strives to build 
a compassionate world 
where all animals are our 
cherished co-inhabitants, 
free to live 
without fear of abuse, 
exploitation or neglect.
As leader of 
the largest organization 
in the United States 
dedicated to 
animal protection, 
Mr. Pacelle, a vegan, works 
to constructively shape 
animal-human relations. 
He has secured 
lasting victories 
for our animal friends 
in federal and state 
legislatures as well as 
courtrooms and boardrooms 
across the nation.  
An animal lover 
from childhood 
and passionate advocate 
for animal rights 
throughout his career, 
Mr. Pacelle tells us about 
his early involvement 
in animal welfare causes 
and his decision 
to become vegan. 
I had a kinship 
with animals 
from a very young age. 
I mean 
my mother would tell you 
when I was three or four, 
I was very focused 
on animals. 
And I believe 
that we have a bond 
with other creatures, 
I actually just wrote 
a book called “The Bond,” 
and it explores 
and explains why we’re 
so connected to animals, 
and why 
a three or four year-old 
with really no inculcation 
and no direction 
in terms of kind of 
an active compassion 
for animals, 
felt this fellow feeling 
for other creatures. 
And as that, 
feeling just really 
got imbedded in me, 
as I got older, I began to 
make some connections, 
and it just continued 
to grow, and 
become more powerful. 
And when I was 
a college student, 
I started an animal 
protection organization 
to work against 
factory farming, and 
other abuses of animals, 
that’s when 
I became vegan, when 
I was 19 years of age. 
And I felt that this was 
really my life’s calling, 
was to speak up for 
these creatures who can’t 
speak for themselves.
A long-standing champion 
of the voiceless, 
Mr. Pacelle believes 
humans have a duty 
of care and responsibility 
towards all the animals 
with whom 
we share our Earth.
In the relationship we have 
with other creatures, 
we have all the power, and 
we should use our power 
not just to advance 
our own economic gain 
or selfish interest, 
but to be good 
to other animals 
and to be altruistic 
and other-centered. 
And I’ve often felt that 
how we treat animals 
is a basic test 
of our character, because 
they are so vulnerable, 
and they are so weak, 
compared to 
how strong we are, that 
it really is a reflection of 
the decency and restraint 
that we’re capable of.
The Humane Society has 
successfully campaigned 
for the passage 
of hundreds of new state 
and federal laws that 
safeguard animal lives.  
As the group’s president, 
Wayne Pacelle has testified 
before the US Congress 
on the urgent need 
for greater recognition 
of animal rights and 
animal industry reforms. 
Well, I do believe 
that if we’re going 
to be active on 
animal protection issues, 
we need to take steps 
in our personal lives to 
kind of wring the cruelty 
out of our lives, 
and the daily behaviors 
that we engage in, whether 
it’s food or clothing 
or buying products 
tested on animals, 
and opting 
for the alternatives. 
But we also need to look 
at this on a macro level, 
and we need 
to prevent cruelty 
from happening 
in the first place. 
So we need 
to strengthen policies 
to protect animals, 
and inevitably 
that leads us to the local, 
state, federal and even 
international bodies that 
can address these issues 
of how animals are treated, 
and to have certain 
standards that exist. 
So I’m very focused on 
getting new laws passed 
to protect animals, 
and I have been 
fortunate enough 
to work in Congress 
to help pass 
a couple of dozen laws, 
and more than 
a thousand laws 
at the state level, 
including about 
30 ballot initiatives 
where the citizens 
are organized 
to adopt policies 
to say stop factory farming 
or outlaw cockfighting, 
or stop bear baiting, 
or other 
inhumane practices. 
So, I want to appeal directly 
to the people in power. 
So testifying before 
Senate committees 
or US House committees 
has been a way 
to transmit our message, 
and really make 
a compelling case 
that animals matter, 
and that we have 
responsibilities 
to be decent to them. 
If we have 
anti-cruelty statutes 
that are already accepted 
in America and in countries 
throughout the world, 
then that standard needs 
to be logically applied, 
and it needs to be applied 
even to settings where 
the conduct that we exhibit 
toward animals is legal, 
but it's very harmful 
to the animals 
like factory farming. 
Under 
Mr. Pacelle’s leadership, 
the Humane Society 
is working throughout 
the United States 
to stop the mistreatment 
of animals.  
The organization has also 
extended its operations 
across the globe to address 
animal welfare issues.
We have a network 
of organizations now 
that operate 
under one umbrella. 
And one 
of our organizations 
is Humane Society 
International, 
because we’ve realized 
that animal cruelty 
doesn't stop 
at a nation’s boundaries, 
and in the era 
of globalization, 
and in an era of 
so much worldwide travel 
and the Internet, 
these industries that are 
causing harm to animals 
are operating 
on that global scale, 
and we need to be able to 
meet them and challenge 
what they’re doing, 
and show a different 
and a better way of 
interacting with animals, 
and to move away 
from this model 
of exploitation and harm, 
and move toward 
compassion and mercy 
and goodness 
toward all animals. 
Since Mr. Pacelle’s 
appointment as president 
in 2004, 
the Humane Society 
has introduced 
bold new initiatives 
and accomplished much 
in the realm of bettering 
the well-being of wildlife 
and companion animals 
including 
freeing many imprisoned 
in research facilities.  
Notable accomplishments 
include the group playing 
an instrumental role 
in banning 
“Internet hunting” 
in nearly all states 
in the US. 
Internet hunting involves 
remotely shooting animals 
with a real gun by using 
a computer and webcams.
Also the Humane Society 
assisted in 
the successful evacuation 
of thousands of animals 
following Hurricane Katrina 
which devastated 
the southeastern US 
in 2005. 
In part due to the efforts 
of the organization, 
the Pets Evacuation and 
Transportation Standards 
(PETS) Act 
become federal law 
in 2006 and requires 
local and state agencies 
to plan for the rescue, 
care and shelter 
of companion animals 
following disasters.
Mr. Pacelle has been lauded 
for his achievements 
in crafting, qualifying, 
and passing 
animal-related
state ballot initiatives. 
Thanks to his leadership, 
voters in the state 
of Missouri enacted a law 
in 2010 addressing cruelty 
in puppy mills and 
California voters passed 
“Proposition 2” in 2008 
which ended 
the intensive confinement 
of 20 million 
farm animals in the state. 
What lies ahead 
for the Humane Society 
of the United States? 
Mr. Pacelle shared with us 
some of the group’s 
upcoming projects 
and long-term objectives. 
Science is also going 
to allow us to innovate 
and really leave behind 
methods that we thought 
were indispensable 
or central at one point, 
and now just look like 
acts of cruelty with 
new technologies ahead. 
So, I think 
that we’ve got to address 
the massive killing 
and inhumane treatment 
of animals in agriculture. 
Ten billion animals a year 
killed in the United States, 
65 billion worldwide. 
The billions 
of sea creatures 
who are also victims, 
not just the fish 
who are used for food, 
but the so-called bycatch, 
the collateral damage 
from all of these 
industrial fishing practices 
like sea turtles 
being killed or sea birds 
like Albatrosses. 
So we’re going 
to address that, 
we’re going to crack down 
on puppy mills, 
we want to eliminate 
animal fighting, 
dogfighting and 
cockfighting worldwide. 
We want to stop the trade 
in wildlife parts 
and products, 
like elephant ivory, 
and rhino horn and 
the skins of many species 
throughout the world, 
many of whom 
are in danger. 
So it’s a very broad agenda. 
We are concerned 
about all animals, and 
our mission statement 
is celebrating animals, 
and confronting cruelty. 
So those are 
our twin focuses, 
we want to celebrate 
the positive expression of 
the human-animal bond, 
and we want to 
recognize the attributes, 
the cognitive qualities 
of these animals. 
At the same time, when 
people use their power 
in a way that’s harmful 
to animals, we want 
to try to stop that. 
We want to show them 
the better way. 
So confronting cruelty 
is central to our mission.
We end our show today 
with a note of optimism 
from Wayne Pacelle 
regarding the future of 
animal-human relations. 
I think that 
more and more people 
are recognizing 
their own responsibilities 
to other creatures, 
that these other creatures 
are conscious, aware, 
thinking, feeling beings, 
and they have the same 
spark of life that we have, 
they have the same will 
to live that we have, 
they have the same wish 
to avoid pain and suffering 
that we do. 
And once we are alert 
to their needs 
and to their wants, 
then I think decent people 
are going to act 
in a better way. 
And a lot of people 
can characterize it 
in different ways. 
They can say that 
the animals have rights, 
or they can talk about 
how this framework 
works for them. 
But ultimately this is 
really more about us 
than it is about them. 
It’s about our 
being responsible and 
exhibiting a lighter step 
on the planet. 
Thank you Mr. Pacelle 
for all that you 
and the Humane Society 
of the United States 
volunteers do for animals 
in the US as well as 
around the globe.  
We share your view that 
animals and humans have 
a shining future together, 
filled with peace 
and harmony.
For more details 
on the Humane Society 
of the United States, 
please visit 
Mr. Pacelle’s book 
“The Bond” 
is available at 
Wonderful viewers, 
please join us tomorrow 
on Animal World: 
Our Co-Inhabitants 
for the conclusion 
of our two-part program 
when we will speak 
with Wayne Pacelle about
his bestselling new book
“The Bond: Our Kinship 
with Animals, Our Call 
to Defend Them.” 
We will also have 
highlights from 
the 2011 Genesis Awards, 
a Humane Society 
sponsored event that 
recognizes major news 
and entertainment media 
for producing 
outstanding works that 
raise public awareness 
of animal issues.
Thank you 
for your company today 
on our program.  
Coming up next is 
Enlightening Entertainment, 
after Noteworthy News. 
May Heaven grace us all 
with beauty, wisdom, 
strength and kindness.
Welcome
good-hearted viewers 
to Animal World: 
Our Co-Inhabitants. 
Today we are proud 
to present the conclusion
of a two-part program 
on Mr. Wayne Pacelle, 
president and 
chief executive officer 
of the Humane Society 
of the United States. 
A highly sought after 
media commentator, 
columnist and contributor 
to numerous newspapers, 
journals and magazines, 
Mr. Pacelle released 
a book in April 2011, 
entitled 
“The Bond: Our Kinship 
with Animals, Our Call 
to Defend Them.” 
The bestseller is highly 
lauded by noted authors 
and animal welfare 
advocates, including 
Dr. Jane Goodall, 
founder of the 
Jane Goodall Institute 
and a United Nations 
Messenger of Peace. 
In many ways this was 
a life’s work for me, 
and I explore this kinship 
that we have 
toward other creatures, 
something that really 
gives us a head start 
in our  good relationships 
with animals. 
But I also talk in the book 
how the bond 
has been broken, 
how we’re really 
not living up to 
the standards of humanity, 
by exploiting animals 
in agriculture 
and other settings. 
And in the end 
I really talk about how 
we can restore the bond 
and how we can 
re-establish a good and 
appropriate relationship 
with other creatures.
And I talk about 
the humane economy, 
a way to value animals 
appropriately, 
a way to conduct 
business and industry 
without leaving a trail 
of animal victims, 
and it's a way that I think 
ultimately is going to be 
more profitable, 
it's going to be 
more sustainable, 
and it's going to allow us 
to reclaim 
our full humanity. 
So I’m very excited 
about that.
With a career devoted to 
the pursuit of bettering 
animal well-being, 
it is clear that Mr. Pacelle 
holds a deep affinity 
and close connection 
with many members 
of the animal kingdom. 
I’ve had the pleasure 
of going to thousands 
of animal sanctuaries 
and meeting pigs 
and meeting cows 
who’ve grown up. 
They were veal calves, 
they were supposed 
to have been killed 
at 16 weeks of age 
or 20 (weeks) 
and now they’re 
these giant creatures.
There have been 
so many things 
that I’ve seen and done 
and in every case 
I just recognize that 
each individual creature 
is an individual. 
They have their own 
independent existence, 
they have their own 
personalities. 
We happen to be 
the most dominant, 
powerful species 
on the planet 
because of our mind. 
But let’s use our mind 
for the good, 
let’s figure out ways to 
live with other creatures, 
rather than figure out ways 
to cause them harm. 
I mean that’s 
the beautiful expression 
of human creativity and 
innovation, not this way 
of figuring out ways 
to plunder animals 
and the rest 
of the natural world.
The Humane Society 
of the United States 
hosts an annual 
Hollywood gala called 
the Genesis Awards. 
The awards recognize 
major news and 
entertainment media 
for producing 
outstanding works that 
raise public awareness 
of animal issues. 
Past ceremonies 
have featured 
celebrity presenters 
such as Christian Bale, 
Pierce Brosnan, 
Ellen DeGeneres, 
Melanie Griffith, 
Teri Hatcher, 
Isabella Rossellini,
Martin Sheen, 
Alicia Silverstone, 
Amy Smart 
and William Shatner.  
We asked Mr. Pacelle 
for his perspective 
on film and television 
celebrities’ understanding 
of animal welfare issues.  
I think people within 
the artistic community 
have always been 
very sensitive to animals 
as a general proposition. 
You have seen 
a greater awareness 
among that sub-group 
in society than 
many other sub-groups 
or the population at large. 
So, I think we kind of had 
a head start, and I think 
there’s a lot of empathy 
and kindness. 
The 2011 Genesis Awards, 
the 25th anniversary 
of the event, 
was held in March 2011. 
The Wyler Award, 
one of the most 
prestigious awards given, 
was presented 
to Hollywood actress 
Kristin Davis 
for her ongoing support 
of the David Sheldrick 
Wildlife Trust 
which rescues and cares 
for baby elephants 
and rhinos in Kenya 
who have been orphaned 
due to the actions of ivory 
and rhino horn poachers.
The sad thing that 
I’ve seen unfortunately 
since I’ve been aware, 
is this huge increase 
in poaching of elephants 
for their ivory, and 
America unfortunately is 
the second biggest market 
for ivory products, 
second only to China. 
And people don’t think 
that this is still happening, 
but it’s happening 
because the people 
on the black market say 
that it’s antique ivory, 
but it isn’t. 
So don’t buy ivory 
products of any kind, 
because it’s having 
a very real effect in that 
it’s making the people 
illegally go out 
and kill the elephants and 
leave their babies behind, 
and elephants could be 
gone from the planet 
in the wild, 
and that’s not right. 
What can we do to help?
Don’t buy ivory, 
number one. 
Number two, don’t buy 
black rhino horn, 
not that you would, 
but just don’t, in case 
you thought about it. 
And then you can support 
the Sheldrick Foundation 
by being an adoptive parent 
of a black rhino 
or an elephant.
Let’s meet some 
of the other luminaries 
who were in attendance 
starting with 
Hollywood actress 
Charlotte Ross who 
starred in the popular 
American television 
police drama NYPD Blue.
What animal welfare 
projects 
are you involved in?
Currently 
I’m the spokesperson 
for Operation Blankets 
of Love, which is 
this really wonderful 
grassroots organization 
that’s now growing. 
And what they do 
is very simplistic, but 
it make a huge difference, 
and that is they bring 
blankets and towels 
to the shelter animals that 
are on cold cement floors 
that are oftentimes wet.
Tonight they are serving 
a gourmet vegan dinner. 
What do you think about 
the vegan diet?
It’s awesome! 
I think people 
that don’t know about it, 
don’t know 
how great it is. 
I certainly feel better 
when I’m not eating meat. 
I just feel like 
my workouts are better 
and I’m emotionally better. 
And I’ve learned 
to get more creative 
with my cooking. 
And I love coming 
to these events because 
you get good vegan food. 
Why do you think 
it’s important for media, 
news and entertainment 
to speak out 
for the animals? 
Because 
they don’t have a voice. 
Animals, all animals, 
every species, none of them 
have a voice 
and I always say 
we’re their voice. 
And I think that’s what 
a lot of us understand, 
the people 
that do documentaries, 
and do television shows, 
and journalists, we know 
that we are their voice. 
And even if you’re not 
on television, you can be 
a voice for animals 
by volunteering 
at the shelters or 
traveling to Thailand and 
help rescue elephants or 
whatever your passion is. 
As long as you get out 
and volunteer, I think 
that’s the message.    
In Los Angeles 
we have the toughest 
spay and neutering law 
in the United States. 
And we’re working hard 
to really promote adoptions. 
Do you have any special 
animal in your life? 
Monkey and Buggy. 
Monkey’s our dog 
and Buggy is our cat. 
Supreme Master Ching Hai 
was invited to 
the 2011 Genesis Awards, 
but was regretfully 
unable to attend due to 
prior commitments.  
The following is 
an excerpt of a letter 
she sent to the organizers.
It is a great honor 
to be considered for 
such an illustrious event, 
I truly feel sorry 
that I cannot be there 
in praise of 
all the wonderful people, 
journalists and media 
groups that promote 
the humane treatment 
of animals. 
We all can only do our 
small part, yet together, 
through groups 
such as yours; 
we are a powerful 
and united voice for the 
protection of all beings. 
To help you 
in continuing to do 
such noble deeds, 
our association 
would like to
contribute $50,000 
to further your 
outstanding efforts 
and help with 
purchasing medicine
and vegan food 
for the animals 
under your care. 
Again, please accept 
my heartfelt appreciation 
for your invitation 
and apologies for 
not being able to attend. 
Wishing you all my love, 
a very memorable night 
for all attendees 
and the greatest success 
that Heaven can bring.
With Great Honor, Love 
and Blessings,
Supreme Master Ching Hai
Wayne Pacelle 
graciously accepted 
Supreme Master 
Ching Hai’s donation 
on behalf of 
the Humane Society.
The animals are part 
of our community and 
can’t speak like we can, 
but they can communicate, 
and they richly deserve 
their lives 
as much as we do. 
And we’re really so pleased 
not just to get this 
financial support which 
is so meaningful for us, 
but also just to have 
the kinship and the support
to protect farm animals 
and companion animals 
and wildlife. 
So Supreme Master, 
thank you so much 
for your generosity and 
also for doing so much 
within your community 
and with your own talents 
to spread the word 
about animal protection. 
We thank you 
on behalf of the entire 
Humane Society of 
the United States family 
for what you’ve done 
for us, and 
we look forward to 
a long and fruitful 
relationship together 
to advance these ideals, 
which mean so much 
to us personally 
as well as institutionally. 
So I want 
to thank you very much, 
and we’re really 
excited about 
getting the message out. 
We also talk about 
the principle 
of animal protection 
being a universal value, 
that it’s not just a province 
of any one race or nation 
or community. 
This is a global sensibility, 
and it is so important 
that we reach people 
in all parts of the world 
with these ideas, and 
we thank you for helping 
to spread that message. 
Thank you. 
On Supreme Master 
Ching Hai’s behalf, 
our local 
Association members 
presented Mr. Pacelle 
with a copy of her book 
“From Crisis to Peace –
The Organic Vegan Way 
Is the Answer” as well as 
a DVD featuring the 
“Gifting Peace” concert, 
a celebration 
of Supreme Master 
Television’s 
4th anniversary.
Mr. Pacelle later sent 
Supreme Master 
Ching Hai 
an autographed copy of 
“The Bond,” 
with a warm note 
written inside:
 “Supreme Master 
Ching Hai – 
Thanks for the 
incredible leadership 
+ vision you provide 
throughout the world! 
You are an inspiration.
Wayne Pacelle
4/13/11
Also following
the Genesis Awards, 
Deborah Peeples, 
Vice President 
of Philanthropy 
at the Humane Society, 
sent Supreme Master 
Ching Hai a kind letter, 
the following of
which is a brief excerpt.
Dear Supreme Master 
Ching Hai, 
On behalf of our Board, 
staff and the animals 
for whom we work, 
please accept my 
deep appreciation 
for your generous gift 
of $50,000 to 
The Humane Society 
of the United States 
(HSUS), received 
on March 21, 2011, 
and for your lovely letter. 
As you requested, 
your gift will be used 
for medicine and 
vegan food for animals 
under our care. 
We so appreciate your 
recognition of our work. 
With warmest regards, 
Deborah Peeples
Vice President, 
Philanthropy
Wayne Pacelle, 
we are sure 
the Humane Society 
will continue 
to spread the good news 
to people everywhere 
that animals deserve 
only kindness and love 
and we are truly proud 
of your organization’s 
many achievements 
in the area 
of animal protection. 
For more details 
on the Humane Society 
of the United States, 
please visit 
www.HumaneSociety.org
Mr. Pacelle’s book 
“The Bond” 
is available at 
www.Amazon.com
Thank you 
for your company today 
on Animal World: 
Our Co-Inhabitants.  
Coming up is 
Enlightening Entertainment, 
after Noteworthy News.  
May we always 
remind ourselves 
of the bountiful blessings 
from Heaven.