Today’s Enlightening 
Entertainment will be 
presented in Portuguese, 
with subtitles in Arabic, 
Aulacese (Vietnamese), 
Chinese, English, 
French, German, 
Indonesian, Japanese, 
Korean, Malay, 
Persian, Portuguese, 
Russian, Thai 
and Spanish.
Everywhere in the world, 
we can observe 
and be touched 
by acts of kindness. 
People from all walks of 
life, faiths, and cultures 
extend themselves 
beyond the call of duty 
to help others 
unconditionally. 
Through their noble deeds, 
humanity as a whole 
is elevated. 
To commend 
virtuous actions and 
encourage more people 
to be inspired 
by their examples, 
Supreme Master 
Ching Hai 
has lovingly created 
a series of awards, 
including the Shining 
World Leadership 
Award, Shining World 
Compassion Award, 
Shining World Hero and 
Heroine Awards, Shining 
World Honesty Award, 
Shining World Protection
Award, Shining World
Intelligence Award,
and Shining World 
Inventor Award, 
to recognize some 
of the most exemplary, 
generous, caring, 
and courageous people 
who walk amongst us. 
Father José Roque Junges 
is a Brazilian Jesuit priest 
who is an internationally 
recognized leader 
in the field of bioethics. 
He champions the need 
for behavioral change 
based on ethics and 
conscientious consumption.
At its core, 
a crisis is environmental, 
and in the end, 
an ethical crisis. 
And then I think that, 
for example, 
it is global warming, and 
this environmental crisis, 
it’s clear that it needs 
technical solutions, 
obviously, but I always 
defend that global warming 
won’t be solved only by 
technological means. 
You need 
a change in ethics, 
a change in behavior.
: 
Father José Roque Junges 
is a professor 
at the University 
of Sinos River Valley. 
He teaches 
younger generations 
the invaluable practices 
of making ethical choices 
in daily life that 
consider the impact on 
the greater environment.
The field of bioethics 
was developed 
in the 1970s with 
the American biologist 
Van Rensselaer Potter, 
who was highly concerned 
that humankind was 
developing too quickly 
technologically. 
Soon, the planet would 
be depleted, exhausted, 
and even destroyed. 
Dr. Potter believed 
that a new knowledge 
based on moral values 
needed to be developed 
alongside the technological 
advancements. 
Thus, he coined 
this new science 
“bioethics,” combining 
biological science 
with ethics.
Father Roque observes, 
from an ethical point 
of view, 
how human beings 
have interacted with nature 
throughout history. 
Unfortunately, 
it is a relationship that 
has not served us well.
We could say first that, 
of course, I think 
that there is a way 
of how human beings 
in the last decades, 
in the last centuries, 
treated nature and animals, 
is a totally inhumane 
and cruel way. 
I mean, human beings 
no longer have that 
harmonious relationship 
with nature like before, 
and that is the result 
of the modern way of life 
and of instrumental 
rationality which 
we apply to nature, 
where we transform 
everything into resources. 
Everything is a resource 
for us humans to use. 
I would say 
this is a chauvinistic 
anthropocentrism. 
An anthropocentrism 
in the sense that everything 
must serve humans.
There are 
several branches within 
environmental bioethics. 
Father Roque presents 
the thought 
of the preservationists 
who recognize 
the collaborative role 
of nature.
Now, the preservationists, 
I think they are 
much more coherent.  
They look more 
towards the symbolic and 
spiritual value of nature. 
That is, to preserve nature 
because nature makes 
the human being better. 
Because if humans know 
how to live with nature, 
they become better. 
So, preserving her 
is a moral necessity 
of humankind. 
It’s not 
a material necessity.
In addition, 
there are also biocentrists 
who recognize 
that humans as all other 
manifestations of life 
follow the same principle 
of reciprocity.
It means that no, you never 
have any valid excuse 
to cause any harm 
to an animal. 
It goes in line 
with the principle 
of you don’t do to others 
what you don’t want them 
to do to you. 
So, under these 
perspectives, the animal 
is a moral subject, 
not simply a moral object. 
A moral object depends 
on the human being. 
Now, 
if he is a moral subject, 
then it’s different. 
Then he has rights. 
Ethics is also based 
in biology, 
as evolutionarily, 
all beings have been made 
from the same materials. 
This, 
Father Roque explains, 
is the basis for the need 
to have empathy 
toward fellow humans, 
and also 
for fellow life forms. 
It’s called the Earth ethic.
We are in fraternity 
with everything. 
What genetics tells us, 
what the genetic code 
tells us today, it proves 
that all living being have 
the same origin. 
So, we are all related 
as brothers.  
Now, if you start to realize 
that we are not only 
brothers to other humans, 
but if we have 
the same genetic heritage 
of any living being, 
then we should nurture 
the same feelings we have 
towards human beings. 
We should nurture them 
also for any living being, 
because 
they are also our brothers. 
We came from them, 
we are just the last link 
of the chain. 
So, this is “land ethic.” 
Earth ethic.
When we return, 
Father Roque is honored 
with the Shining World 
Hero Award 
for his advocacy 
of a caring lifestyle, 
including 
reduced meat consumption. 
Please stay tuned 
to Supreme Master 
Television.
Welcome back to today’s 
program featuring Father 
Jose José Roque Junges, 
a bioethical leader 
and educator from Brazil 
who was honored 
with the Shining World 
Hero Award from 
Supreme Master Ching Hai. 
Father Roque upholds 
the importance of 
conscious consumption 
and moral values 
to guide our interactions 
with the environment.
I think that today, 
going to the supermarket 
and buying your stuff 
is actually 
an ethical issue today. 
I mean, you are assuming 
ethical options 
for what you buy, 
simply to eat. 
So, this issue 
of ethical consumption, 
it is something new, 
which I think that 
the new environmentalism 
proposes and goes to 
the core of the problem.
One important area 
of consumption 
humans face daily 
is our food choices. 
For example, in most cases, 
meat production 
is known to be 
the top cause of land use 
and degradation, 
water pollution, 
water shortages, 
biodiversity loss, 
and global warming. 
Fully aware of the impact 
that meat particularly has 
on the planet, 
Father Roque makes sure 
that his students 
are also informed.
In my classes, on bioethics,
I always have a whole
part on the environment 
in the first part 
of the semester. 
And then, closer to the end, 
I always show this video 
which is from 
the Nina Rosa Institute, 
which is 
“Weaknesses of the Flesh,” 
which is let’s say, 
a pondering of 
about half an hour, 
but it’s very strong, 
showing the problem 
of eating meat 
under three perspectives. 
First of all, to eat meat 
or to produce meat 
is an ecological problem, 
because meat production, 
for instance, 
it needs deforestation. 
To begin with, it demands 
huge consumption of water 
and many other things. 
Secondly, the animal 
suffering issue is that 
all production processes 
we have for meat 
are processes that cause 
a huge pain to animals, 
yet we are not aware of it, 
because advertisement, 
the marketing, 
shows a cute piglet smiling, 
a chicken, or a turkey, 
everyone smiling. 
Yet we know the suffering 
that lies behind all that. 
Thirdly, there is 
the health issue also, 
because I believe 
that there is a myth 
that makes us believe that 
a human being needs meat.
For transmitting 
to his students and others 
high moral values 
which are needed 
for building a more just, 
compassionate, and 
harmonious society, 
Father José Roque Junges 
was honored 
with the Shining World 
Hero Award by 
Supreme Master Ching Hai. 
Father Roque 
accepted the award 
during a ceremony 
at the university.
“…For encouraging 
a more loving 
and sensible use of our 
precious limited resources 
and for your tender 
message to humankind, 
encouraging a quick change
to an alternative diet 
towards sustainability, 
we hereby applaud and 
celebrate the noble actions 
of Reverend Father 
José Roque Junges, 
an inspiring Jesuit father, 
environmental hero, 
bioethical leader. 
With Great Honor, Love 
and Blessings, 
The Supreme Master 
Ching Hai”
In addition to the award, 
Father Roque was also 
presented with 
Supreme Master Ching Hai’s 
#1 international 
bestselling books, including 
“The Birds in My Life,” 
“The Dogs in My Life,” 
and “The Noble Wilds.” 
He also received 
a custom-fitted 
Shining World Hero 
T-shirt, and DVDs of 
Supreme Master Ching Hai’s 
lectures as well as 
her music CDs. 
Furthermore, to encourage 
the ethical education 
of the precious youth, 
Supreme Master Ching Hai 
sent a contribution 
of US$5,000 toward 
the Loyola Foundation, 
which provides 
scholarships for students 
at the university where 
Father Roque teaches.
Thank you, thank you. 
First of all, of course, 
I must thank 
Supreme Master Ching Hai 
for giving me this award. 
Since the beginning, 
I didn’t think 
I was up to this award, 
but I am here to explain 
the reason of this awarding.
As for global warming, 
I asserted that the ones 
who will suffer 
the consequences 
of global warming 
are those 
who are not responsible 
for global warming, that is, 
the future generations, 
living beings, animals, 
any other living being 
who suffers 
the consequences, 
and the poor.  
This environmental crisis 
is also an ethical crisis. 
Therefore, we need to 
change the way which 
we interact with nature. 
So, we need to change 
the way we consume. 
I mean, when I buy things,
this brings consequences.
Those two products, cars 
and meat, as incredible 
as it may seem, 
are the main causes of 
the environmental issue. 
And for sure, 
if we are not willing 
to change our attitudes 
towards that, I believe that 
this environmental crisis 
won’t have any solution. 
I say it again, 
because the solution 
isn’t strictly technical. 
It has to be ethical 
and spiritual, 
and that’s certainly what 
Supreme Master Ching Hai 
also promotes. 
Shortly after 
the award ceremony, 
Father Roque kindly sent 
a letter of gratitude to 
Supreme Master Ching Hai. 
The following 
is an excerpt:
“Highly Esteemed 
Supreme Master Ching Hai, 
Still under the impact 
of the beautiful 
award ceremony 
that you have bestowed 
upon me…, 
I would like to express 
my deepest feelings 
of acknowledgement 
and gratefulness 
for the “Shining World 
Hero Award”. 
For me, 
this was a total surprise 
at the choice of my name, 
since I do not fulfill 
anything extraordinary; 
only try to awaken 
between the students an 
ecological consciousness 
of a more ethical 
consumption that should 
reach one’s own diet.
I acknowledge 
and thank the testimony 
of your solidarity 
and compassionate love 
towards human beings 
in need and 
to all living beings 
endangered and disrespected 
in their will to live. 
I witnessed this love 
in your books 
and in the videos which 
were presented to me. 
Our civilization in crisis 
needs the message 
and the testimony 
of what you represent 
and propagate 
throughout the world.
	
Invoking the blessing, 
the grace and 
the divine love upon you 
and your works, I express 
my best sentiments 
of acknowledgement 
and gratitude. 
Respectfully yours,
Pe. José Roque Junges S.J.”
Admirable Father Roque, 
we offer our 
sincere thanks and love 
for your courageous 
academic research and 
charismatic leadership 
with your students 
in encouraging 
the ethical approach toward 
our global environment. 
We join you in 
looking forward to the day 
that all humankind 
will live ethically 
and respectfully with our 
co-inhabitants and nature 
in this great planetary home.
Thank you, 
conscientious viewers 
for your company. 
Now please stay tuned 
to Supreme Master 
Television 
for Words of Wisdom, 
after Noteworthy News. 
May Heaven’s grace 
be with you always.