Everywhere in the world, 
we can observe 
and be touched 
by acts of kindness. 
People from all walks of 
life, faiths, and cultures 
extend themselves 
beyond the call of duty 
to help others 
unconditionally. 
Through their noble deeds, 
humanity as a whole 
is elevated. 
To commend 
virtuous actions and 
encourage more people 
to be inspired 
by their examples, 
Supreme Master 
Ching Hai 
has lovingly created 
a series of awards, 
including the Shining 
World Leadership 
Award, Shining World 
Compassion Award, 
Shining World Hero and 
Heroine Awards, Shining 
World Honesty Award, 
Shining World Protection 
Award, Shining World 
Intelligence Award, 
and Shining World 
Inventor Award, 
to recognize some 
of the most exemplary, 
generous, caring, 
and courageous people 
who walk amongst us. 
As one of the United States
most sought-after 
health experts for 
reversing the condition 
of diabetes, Dr. Neal Barnard 
is renowned for his 
bestselling book about 
a landmark program that 
stabilizes blood sugar 
levels without medication. 
Dr. Barnard is also 
the president and founder 
of Physicians Committee 
for Responsible Medicine 
(PCRM), a unique 
non-profit organization 
that promotes 
preventive medicine and 
ethical research, such as 
by using alternatives to 
animal and human testing. 
These have been 
the two main objectives 
steadfastly pursued by 
the highly respected group 
since its founding 
in 1985 till today, 
with an impressive list 
of achievements 
along the way. 
PCRM is supported 
by some of the nation’s 
most renowned 
healthcare professionals, 
with an illustrious 
advisory board including 
“The China Study” 
author and nutritionist 
Dr. T. Colin Campbell and 
Dr. Caldwell Esselstyn 
of The Cleveland Clinic.
Conscientious celebrities, 
media personalities, 
and top athletes 
collaborate with PCRM 
on various projects.
PCRM is doing amazing 
work in the world, 
and it’s a blend of 
helping animals and 
making people aware 
that there is no reason 
to have animals suffer 
any more to test them, 
and in addition to letting 
the world know that we 
don’t need to eat animals 
any more in order 
to nourish our bodies.
So really, 
them getting this logical, 
simple message out 
to people is something 
that I like to support.
The year before 
I went to medical school, 
I had a job in a hospital 
helping out at autopsies. 
And one day, 
we had a person 
who died in the hospital 
of a massive heart attack.  
And we pulled the ribs 
off the front of the chest 
to examine the heart 
which was filled 
with atherosclerosis, 
that’s the blockages 
in the arteries. 
At the end of the exam, 
I put the ribs 
back in the chest 
and sewed up the skin. 
And I went up 
to the cafeteria and 
they were serving ribs 
for lunch that day. 
And I couldn’t eat it and 
it looked just like the body. 
And as time went on, 
I started to break away 
from my meat eating past. 
And also, when 
I was in medical school, 
I saw animals being used 
in experiments 
that were not very kind. 
I started to be concerned 
about these things.  
    
I felt that 
in American medicine, 
we do a good job 
of diagnosing illnesses, 
and sometimes we do 
a good job of treating it, 
but we don’t do very well 
when it comes 
to preventing illness. 
And I wanted 
to get involved there. 
I wanted doctors 
to be advocates. 
And happily 
we’ve grown now and 
we have many doctors 
speaking with one voice.  
To lay the groundwork 
for what healthy eating 
means, PCRM conducts 
research studies on patients 
with common conditions 
such as obesity, diabetes, 
and high cholesterol, etc., 
and offers to show them 
how to start 
a low-fat vegan diet. 
And then we test 
the medical effects 
and we present it to 
scientific conferences and 
we present our results in 
medical journals as well.
Unlike any other 
organization, 
the evidence for a plant-
based diet is backed up 
with sound science, 
and I just love that, 
because we have 
scientists and doctors 
that are proving that,
it’s not just compassionate, 
but it also is healthy.
With a firm groundwork 
in research, 
PCRM presents 
engaging and versatile 
educational programs 
that have reached 
tens of thousands 
of people.
Always a pioneer, 
in 1991 
PCRM also created “The 
New Four Food Groups,” 
an innovative proposal for 
a national nutrition policy 
that is cholesterol-free 
and low in fat. 
The four food groups are 
fruits, legumes, 
whole grains, 
and vegetables. 
As PCRM explained, 
“regular consumption 
of [animal] foods – 
even in lower quantities – 
poses serious health risks…”
To me, it’s a group that – 
it’s doctors telling you 
what to do. 
It’s about being healthy. 
What is happening 
to our country, 
where 1 out of 3 children 
are obese, they have 
early heart disease? 
When you get physicians 
who understand anatomy 
better than any of us do, 
and they come together 
and say, 
“Hang on a second, 
this isn't working,” 
we have to listen.
At the forefront 
of PCRM’s vital work 
is the active role 
of Dr. Neal Barnard. 
He gave a recorded series 
of lectures for the PCRM 
Cancer Project. 
He has authored 
many practical books for 
patients and their families, 
including his 
most recent one titled 
“21-Day Weight Loss 
Kickstart: 
Boost Metabolism, 
Lower Cholesterol, and 
Dramatically Improve 
Your Health.”
At the outset 
of the deadly H1N1 
swine flu pandemic, 
he was one of the few 
outspoken experts 
to raise awareness that 
the origin of the disease 
was concentrated 
pig farming. 
One of PCRM’s 
creative ads was shown 
in Washington, DC, 
where the group is based. 
We also are very active 
in politics. 
So for example, 
if there may be a law 
in Congress 
that would improve 
the healthful meals 
in schools, 
we work very hard 
for that kind of thing. 
And on the other hand, 
there are subsidies 
for unhealthy products 
and we oppose 
those kinds of things. 
We’ve been very busy 
promoting alternatives 
to animal research. 
The PCRM 
Legislative Fund, 
headed by its Director 
of Public Affairs 
and vegan 
Mrs. Elizabeth Kucinich, 
has succeeded 
in many campaigns 
working directly 
with US legislators.
During a recent 
fundraising event 
for the PCRM, 
Supreme Master Ching Hai, 
who had been invited 
by Ms. Kucinich to attend, 
was unable to come and 
sent a representative, 
while also contributing 
a US$50,000 donation for 
furthering the good work.
I would like to say
thank you so much
for your generosity, 
your vision
for working for animals, 
the environment, 
for humanity, 
and for supporting the 
PCRM Legislative Fund. 
We really thank you from 
the bottom of our hearts. 
I would just like to say 
thank you so much 
for really being 
an inspiration to 
so many people and for 
your support of the work 
that we are doing. 
It’s a long road ahead 
and I am delighted that 
we are working together.
 
We have 
a number of successes 
where medical schools 
are stopping using 
animals for teaching; 
trauma labs, same story – 
but we mustn’t delude 
ourselves. 
People in America eat 
a million animals 
per hour, today. 
Around the world, 
the figure is much higher 
than that. 
And animals are being 
abused in laboratories. 
And people themselves 
are paying a price 
and their children 
are paying a price, 
where one in three 
American children 
is overweight now. 
One in three is going 
to develop diabetes. 
One in two boys is going 
to develop cancer 
at some point in his life, 
one in three girls. 
These are 
terrible statistics. 
And the only way 
to start to tackle that 
is to help people to see 
what’s on their plate 
and to understand that 
a simple change there 
can make 
a very profound change 
in their body 
and for their family.   
We’re seeing 
dramatic changes. 
In 1991, Colin Campbell, 
Denis Burkitt, 
who discovered really 
the health value in fiber 
in the diet, 
Oliver Alabaster who was 
a cancer researcher, and 
I held a press conference, 
saying that meat 
and dairy products are 
not necessary in the diet. 
They’re just options 
and frankly you’re 
better off without them. 
And what you really need 
are vegetables, fruits, 
grains, and whole, 
and beans. 
When we said that, it was 
considered a scandalous. 
Well, I want to tell you 
that in 2007, 
the American Medical 
Association, 
the very same one that said 
it was dangerous actually 
passed a resolution 
saying, this is actually 
a good idea, that children 
should be served non-diary 
vegetarian meals, 
vegan meals in schools. 
So, people can change.  
I think what will happen, 
at least what I hope 
will happen, 
is that we’ll do a shift. 
We’ll be doing 
what Hippocrates and all 
the other medical pioneers, 
from centuries 
and centuries ago, 
always said, is, “Let food 
be your medicine.” (Great.) 
And we have to start there. 
If we look after ourselves 
and follow 
a really healthful diet, 
we’ll have many doctors 
with time on their hands, 
and that’s 
what I’m looking for.
For the continuous 
and devoted efforts of
Dr. Neal Barnard and 
the Physicians Committee 
for Responsible Medicine 
over more than 25 years, 
Supreme Master Ching Hai 
honored
Dr. Barnard and 
the organization 
with the Shining World 
Compassion Award.
“Dear Doctor Barnard,
It is with great pleasure 
and gratitude 
that we present to you 
the “Shining World 
Compassion Award.” 
This Award is presented 
in recognition of 
your life’s passion 
to heal the planet, and 
for your selfless spirit 
of service to others. 
Your enlightened leadership, 
richly endowed with 
noble loving qualities, 
has and is, 
making an enormous 
positive difference 
to our world. 
Compassionately 
responding to 
the needs of humanity, 
you promote 
the low-fat vegan diet as 
a means to reclaim health. 
Originally trained 
as a psychiatrist, 
you quickly changed focus 
to research the impact 
of diet on human health, 
and towards 
finding alternatives 
to the use of animals 
in industry. 
PCRM, which 
you started in 1985, is 
revolutionary in its ideals 
for preventive medicine, 
the cessation of animal use, 
and its objective to 
encourage ethical research. 
In 1991, you founded 
The Cancer Project 
to educate the public 
on diet’s role in cancer 
prevention and survival, 
by providing nutrition 
and cooking classes 
for cancer sufferers. 
You’ve authored 
over a dozen books 
about nutrition that 
have collectively sold 
over two million copies. 
Countless people 
have been restored 
to perfect health 
without medication 
due to your research 
and published works. 
Doctor, you are 
the living embodiment 
of the Hippocratic Oath: 
noble, moral, virtuous 
and of exemplary repute. 
Thank you 
for uplifting our world 
with your inspirational 
example of love in action.
For your outstanding 
lifetime achievements in 
public health promotion, 
for your vision,
wisdom, creativity 
and benevolence, and 
for being a dedicated and 
compassionate role model,
we hereby applaud 
and celebrate 
the great saintly deeds 
of Neal D. Barnard, M.D., 
President and Founder of 
the Physicians Committee 
for Responsible Medicine.
With Great Honor, Love 
and Blessings,
Supreme Master Ching Hai”
That’s for you.  
Well, thank you very much. 
I’m not sure 
that I deserved 
those very kind words, 
but I am very, very grateful 
to her for expressing that. 
In addition to the award, 
Supreme Master Ching Hai’s 
lecture DVDs, 
music CDs, 
her #1 international 
bestselling book, 
“The Birds in My Life,” 
and an organic tea set 
were also gifted 
to Dr. Barnard.
I’m very grateful for all 
that Supreme Master 
has done, 
because in so many ways, 
reaching people 
through education, 
and sometimes through 
what’s on their plate, 
directly giving them 
a taste of how this world 
really can be so much 
better than it is today, 
and giving people 
knowledge and hope, 
I think that’s 
a wonderful gift, and 
I’m very grateful for that. 
Our deep gratitude, 
Dr. Neal Barnard and 
the Physicians Committee 
for Responsible Medicine 
for your courageous 
endeavors in presenting 
life-saving truth about 
health and compassion 
to the public 
and the government. 
May all your efforts 
be blessed by Heaven 
to continue to succeed.
Smart viewers, thank you 
for your company 
on this program. 
Coming up next is 
Words of Wisdom, 
after Noteworthy News. 
Please stay tuned 
to Supreme Master 
Television. 
May you and your family 
be healthy and happy.
For more information 
on Dr. Neal Barnard and 
the Physicians Committee 
for Responsible Medicine, 
please visit 
and 
Dr. Neal Barnard’s books, 
including
“21-Day Weight Loss 
Kickstart: 
Boost Metabolism, 
Lower Cholesterol, and 
Dramatically Improve 
Your Health,”
“The Get Healthy, 
Go Vegan Cookbook”
and more…
are available at 
and
I’m Dr. Neal Barnard of 
the Physicians Committee 
for Responsible Medicine. 
Be Veg, 
Go Green 
2 Save the Planet!