A country that upholds 
the values of peace 
by abolishing its army
A president 
who rescued thousands 
of refugees’ lives…
A former US 
vice president who brings 
the world’s attention 
to global warming… 
A celebrity 
who advocates 
for human rights… 
An animal lover 
who works tirelessly 
for the defenseless… 
An international 
organization 
that provides 
humanitarian aid 
regardless 
of national boundaries… 
A worldwide 
humanitarian agency 
that protects human life 
and alleviates suffering 
(Red Cross)
These are among some of 
the distinguished people, 
countries 
and organizations 
in our present day society 
that have made 
a positive difference 
on our planet through 
their noble actions.
For the purpose 
of recognizing 
these caring actions, 
and in response to 
the reports about many 
positive developments 
in the world, 
Supreme Master 
Ching Hai founded 
the Shining World 
Leadership Award 
in March 2006. 
The pure crystal award 
represents 
the shining noble ideals 
of the honored 
individuals, nations 
and organizations 
whose pioneering work 
and selfless dedication 
have significantly 
contributed to 
the harmony and beauty 
of our planet. 
 “Thank you 
for this award 
and most significantly, 
thank you 
for the work you’ve done 
and are doing, and are 
encouraging others to do 
to awaken humanity 
to its responsibility – to 
live a compassionate life 
and to do so in honoring 
the spirit in all beings.” 
The founder 
of the Shining World 
Leadership Award, 
Supreme Master 
Ching Hai, 
is a world- renowned 
spiritual leader, 
humanitarian and artist, 
who herself has brought 
immense benefits 
to the world through 
her inspiring words 
and shining example. 
Supreme Master 
Ching Hai’s 
own selfless service 
and devotion to all beings 
have been highly lauded 
by world leaders 
and governments.
She also brings love 
around the world 
where there is hate. 
She brings hope where 
there is despair, and 
she brings understanding 
where there is 
misunderstanding. 
We don't have 
enough people 
like the Supreme Master. 
If we had somebody 
like her in every country 
in the world, we will 
have eternal peace, 
eternal love.
For decades, 
Supreme Master 
Ching Hai 
has exemplified 
unconditional love 
through her worldwide 
humanitarian work. 
Love 
your family members
wholeheartedly; 
sacrifice for them 
whenever necessary. 
And to other members of 
mankind just show 
your love universally, 
and help 
whoever needs your help. 
That is the way of love. 
Supreme Master 
Ching Hai’s 
wisdom and compassion 
have been a source of 
inspiration for countless 
people worldwide. 
And she 
further encourages 
positive work through 
the Shining World 
Leadership Award.
Thank you, 
Shining World Leaders!
“A change of diet 
is our biggest chance 
to stop global warming – 
and save our health 
and money.” 
These are the words 
of His Excellency 
Edward McMillan-Scott, 
Vice-President 
and senior Member of 
the European Parliament. 
The statement appeared 
in an article he wrote 
for the May 2010 
“Green Week” edition of 
“Parliament Magazine,” 
a widely read 
political magazine 
covering the efforts 
of the European Union. 
The British statesman 
Mr. McMillan-Scott 
wrote that in the face of 
costly environmental 
degradation 
and biodiversity loss, 
a change of diet “would 
also benefit millions of 
[food] producers 
in Europe’s uplands 
and the world’s 
most difficult terrains.” 
He continued, 
“Now I can add 
the economics and 
biodiversity arguments. 
It takes 16 times more 
energy and resources to
produce animal protein than 
the vegetable equivalent; 
livestock grazing 
is a major cause 
of desertification and 
our oceans are suffering 
from over-fishing…” 
Along with human rights 
and democracy, 
encouraging everyone 
in the world to adopt 
a more plant-based diet 
is one of 
Mr. McMillan-Scott’s 
foremost 
ongoing campaigns. 
We have a problem 
with greenhouse gases. 
One of the most 
significant sources 
of greenhouse gases 
is animal production 
and meat production, 
and the dairy industry, 
and the fact that 
so much soy is now been 
grown as animal fodder.
On December 3, 2009, 
His Excellency 
organized a hearing before 
the European Parliament 
in Brussels, Belgium, 
on “Global Warming 
and Food Policy: 
Less Meat = Less Heat” 
to urge policy makers to 
focus on this vital action.
Invited to 
speak at the hearing 
were Sir Paul McCartney, 
the beloved 
former Beatles artist 
who has been promoting 
a Meat-Free Mondays 
campaign 
since June 2009; and 
Chair of the United Nations 
Intergovernmental on 
Panel on Climate Change 
Dr. Rajendra Pachauri, 
a committed vegetarian.
What can the European 
Parliament do, 
and the governments 
of the world? 
I suggest that they could 
encourage and guide 
people to reduce 
meat consumption.
It's no longer 
a personal choice. 
This is something 
that’s going to affect 
the whole of the planet.
The hearing, 
which was chaired 
European Parliament 
Vice President 
Edward McMillan-Scott, 
came on the eve of 
the United Nations 
Climate Change 
Conference in 
Copenhagen, Denmark.
We can decide 
for ourselves now how to 
slow climate change. 
Less Meat = Less Heat.
In addition to 
expert testimonies on 
health and environmental 
benefits of “Less Meat,” 
many supportive voices 
also came from 
the European Parliament 
President Jerzy Buzek 
and Parliament Members.
Everybody can give up 
meat for one day, 
at least one day a week.
I think this is a matter 
that is serious. 
I think diet 
needs to be addressed. 
We’re going to 
have to have a much 
less meat-based diet, 
because it’s simply an 
incredibly inefficient way 
of using grain resources 
in a constrained world.
Thank you all for coming. 
We’ve just had 
a very successful hearing 
with several hundred 
members and staff, 
assistants, lobby groups, 
NGOs. 
But we’ve been 
focusing on the issue 
that is not on the agenda 
at Copenhagen – 
to anything like the extent 
that it should be – 
which is that livestock 
production causes 
more greenhouse gases 
than the whole 
of the transport sector, 
a point made repeatedly 
this morning. 
And the three of us have 
signed a joint statement, 
which is addressed to you, 
to governments, 
and to individuals 
around the world, 
to follow the lead 
set by people like 
Dr. Rajendra Pachauri, 
and his advocacy 
of eating less meat, 
Sir Paul McCartney. 
I personally 
haven’t eaten meat 
since last Christmas lunch, 
and my bad cholesterol 
went down by 27%, 
and I lost 6.5 kilos. 
So, it’s a good thing to do. 
And we heard 
our speakers saying from 
an expert point of view, 
how beneficial 
not eating much meat 
is for your health, 
or eating any at all 
is even better. 
Just preceding 
the European Parliament 
hearing, His Excellency 
Mr. McMillan Scott 
wrote an editorial 
that was published in 
the UK’s “Yorkshire Post” 
newspaper, titled 
“Losing Our Appetite 
for Meat Could 
Ease Global Warming.” 
He explained why he, 
along with public leaders 
like Sir Paul McCartney 
and Dr. Rajendra Pachauri, 
has chosen 
not to eat meat.
“Some gases 
from meat production 
are far more dangerous 
than those 
produced by transport. 
Nitrous oxide has 
about 300 times the 
Global Warming Potential 
of CO2. 
Most of this 
comes from manure. 
Meat takes upwards 
of 16 times more energy 
and resources than 
its vegetable equivalent. 
This includes 
massively more water, 
at a time when 62% 
of the world's population 
face water "stress" 
or drought… 
The human dimension 
cannot be ignored. 
One billion of the world's 
population are obese – 
and one billion 
suffer food scarcity 
or are starving.”
Calling a vegetarian diet 
“a healthier and 
cheaper alternative,” 
Mr. McMillan-Scott 
furthered the case:
“This is now 
the recommendation for
all of us from the NHS, 
the German 
environment agency, 
the Swedish government 
(at present 
in the chair of the EU) and 
numerous other bodies… 
Even better is 
that vegetarians have 
28% less heart disease, 
39% lower cancer mortality 
and suffer 
50% less diabetes… 
The issue of 
sustainable food policy 
is seen by many – 
but not enough – as key 
to winning the "hot war" 
against global warming… 
Africa's small farmers, 
who produce most of 
the continent's food and 
depend mostly on rain, 
could see harvests halve 
by 2020. 
We must make 
significant changes 
to feed ourselves and, 
most especially, 
to safeguard the poorest 
and most vulnerable: 
the wealthy world 
must literally step up 
to the plate to make 
the developing countries' 
food production sustainable. 
As Pope Benedict told 
the UN's World Food 
Summit in Rome which 
preceded Copenhagen: 
"Hunger is the most cruel 
and concrete sign 
of poverty. 
“Opulence and waste 
are no longer acceptable 
when the tragedy of hunger 
is assuming 
ever greater proportions.”
Going even further 
in his campaign 
for the dietary solution 
to climate change 
and humanitarian crises, 
Vice-President 
McMillan-Scott also 
created a related flyer, 
called “The Green Card,” 
and distributed it 
to all the Members of 
the European Parliament 
and their staff. 
Not only does 
the Green Card 
give a number of tips 
on how to reduce 
greenhouse gas emissions 
in the areas of home, 
travel, and of course diet, 
it also lists out 
many easy examples 
of highly nutritious 
vegan foods and 
the vitamins and minerals 
each contains. 
Ideal serving proportions 
for each category 
are marked – for grain, 
legume, vegetable, fruit, 
and fats. 
There is even 
a sample menu: 
muesli or porridge 
for breakfast, 
hummus sandwich 
with salad for lunch, and 
thai red churry with rice 
and mango pudding 
for dinner!
The practical and 
informative Green Card 
is still available free 
for anyone to download 
as a pdf document from 
His Excellency’s website, 
which also maintains 
a prominent link to his 
“Less Meat = Less Heat” 
campaign. 
For his noble call 
on all leaders and citizens 
to change their diets 
as “our biggest chance 
to stop global warming,” 
Supreme Master Ching Hai 
honored His Excellency 
Edward McMillan-Scott 
with the Shining World 
Leadership Award. 
The following is 
her letter of appreciation:
“Your Excellency,
It is with the greatest 
pleasure and admiration 
that we present to you 
the “Shining World 
Leadership Award.” 
This Award is presented 
in recognition of 
the outstanding wisdom,
nobility and courage 
shown in your enlightened 
vice-presidency of 
the European Union. 
Such wise statesmanship 
guides nations towards 
a brighter future, expands 
the borders of peace 
on Earth 
and creates a more secure 
and harmonious future 
for humanity.
The noble tenor of 
your distinguished office 
is exemplified by 
your heartfelt call 
for the world 
to consume less meat 
to ease the pressures 
of global warming. 
In an editorial published in
the UK’s Yorkshire Post, 
you called on 
governments, organizations 
and individuals 
to opt for a healthier and 
environmentally-friendly 
alternative diet. 
You have further 
advanced this ideal 
at a hearing before 
the European Parliament 
on Global Warming 
and Food Policy urging 
the world’s policy makers 
to focus attention 
on this vital solution. 
Your influential words 
are backed by 
your eminent reputation 
and personal decision 
to avoid meat thus 
setting a powerful model 
of leadership by example. 
To openly promote 
such a policy, 
often in the face of 
strong opposition 
from vested interests, 
takes a leader of 
exceptional fortitude 
and determination. 
Sir, you are that most rare 
and precious of leaders – 
a leader inspired 
with a high-minded 
and far-sighted vision 
to safeguard humanity’s 
future on this planet 
and endowed with 
the talents and strength 
to achieve that dream.
For responding to 
the global climate change 
crisis with impassioned 
and effective action, 
for leadership 
and governance
of the highest order, 
for wisdom 
that values and cares 
for our Mother Earth 
above all else, we hereby 
applaud and celebrate 
the noble deeds of 
Your Excellency 
Edward McMillan-Scott, 
Vice President of 
the European Parliament.
With Great Honor, 
Love and Blessings,
Supreme Master 
Ching Hai”
Acknowledging 
Supreme Master Ching Hai’s 
dedicated efforts to 
promote dietary change 
and virtuous living 
to preserve the planet, 
the honored 
award recipient once 
conveyed this greeting.
I am also delighted that 
I am able to deliver 
of message of greeting 
from the European 
Parliament to 
Supreme Master Ching Hai, 
whose work 
is well understood 
around the world. 
And in particular 
at a time of concern 
about climate change, 
this message 
is being propagated 
and encouraged by 
Supreme Master TV 
which is 
an important mechanism 
of communication 
around the world.
Our heartfelt thanks, 
Your Excellency, 
for your advocacy 
of a meat-free diet 
to sustain lives, 
especially through 
the European Parliament. 
We pray that many others 
will wisely heed your call 
for a plant-based diet 
and policy 
to save our planet 
and do justice 
to fellow humans.
For updates about 
European Parliament 
Vice-President 
Edward McMillan-Scott’s 
campaign on diet change 
to stop global warming, 
including links 
to his articles, 
please visit 
Cherished viewers, 
thank you 
for your presence 
on today’s program. 
Please keep your dial 
tuned to Supreme Master 
Television for 
Words of Wisdom, 
up next after 
Noteworthy News. 
May we all 
be courageous leaders 
and Be Veg, 
Go Green 
2 Save our Planet!