Welcome, 
friendly viewers, 
to Vegetarian Elite! 
We’ve all heard of 
the saying, “A picture is 
worth a thousand words,” 
but today, we’ll meet a 
remarkable young woman 
whose photos speak 
volumes on the way 
humanity interacts 
with animals.
Hi my name is 
Jo-Aanne McArthur. 
I’m a photojournalist 
from Canada. 
Using the medium 
of photojournalism to 
communicate with people 
all over the world, 
Jo-Anne McArthur 
provides rare insights 
into the inner complexities, 
depth of understanding 
and beauty of our 
relationships with animals.
Hi, sweetheart. Hi, guys.
Jo-Anne’s photos 
have been featured on 
“The New York Times,” 
“Elle Canada,” “Canadian 
Geographic Magazine,” 
“The Globe and Mail” 
as well as 
many other publications. 
Some of Jo-Anne’s 
clients include 
the Jane Goodall Institute, 
Green Party of Ontario, 
the World Society for 
the Protection of Animals, 
among others. 
Her work has brought her 
to over 40 countries 
on all continents.
I was interested 
in photography 
since I was a child. 
I would memorize 
magazines, all the photos 
in magazines, 
all the photo albums 
at home. 
I never thought that 
I could actually become 
a photographer 
because I imagined 
photographers to be 
middle aged white men 
and not something 
that I could do 
for some reason. 
But once 
I finished my studies, 
I pursued it because 
it’s what I wanted to do 
in my soul.
When Jo-Anne was 
11 years old, 
she was living in Ottawa 
and heard a dog barking
restlessly 
in a neighbor’s backyard. 
With the inherent kindness 
that became 
the driving force behind 
her incredible photos, 
young Jo-Anne 
asked the neighbor 
if she could start taking 
the dog, named Duke, 
for walks. 
It was seeing Duke’s
excitement and joy 
during their walks that 
made Jo-Anne realize 
that animals had feelings 
just like us. 
This realization 
has become the basis 
of what she wants to 
communicate to the world 
with her photojournalism.
I always had a deep love 
for animals and 
I really admired people 
who protected animals. 
I am one of the women 
who, or children at the time, 
who was influenced 
by Jane Goodall, 
and seeing her and
Dr. Dian Fossey and 
seeing what they are doing, 
always moved me 
to the core. 
And I guess 
in my early 20’s 
I became vegetarian and 
started thinking about, 
I didn’t want 
to eat my friends. 
When and why did you 
become a vegan yourself?
It’s funny becoming vegan. 
I had been vegetarian 
for a few years 
and I thought veganism 
was too extreme. 
And I couldn’t possibly 
do that very hardcore, 
and then I went to 
Farm Sanctuary 
to do an internship, and 
on day one I was there 
witnessing the animals 
and learning information 
about why 
those animals were there. 
It was a done deal, 
so my day one of veganism 
was April 1, 2003, 
and I never looked back. 
Mostly self-taught 
but with mentoring from 
other great photographers, 
Jo-Anne has developed 
two aspects to 
her photographic career. 
She does portraits, 
editorial, food 
and event photography 
in her hometown 
of Toronto, Canada 
to support herself.  
But to fully express 
her noble visions, 
Jo-Anne also spends 
five to six months 
of each year abroad 
working on 
documentary projects 
such as We Animals. 
We Animals is a project 
I thought of probably 
about 12 years ago, 
and I thought of the title 
before I even started 
taking photos for it. 
We Animals is 
about the fact 
that we are all animals, 
we are sentient beings 
and we all deserve 
equal respect. 
None of us should
be made to suffer. 
From that, 
I decided I wanted 
to take photos of animals 
and our relationships 
with animals, 
and our uses and abuses 
of animals 
and expose these issues 
to the world. 
What is the main message 
that you are trying 
to convey to the public 
through your art?
The point of the project 
is to document 
all the different things 
going on around the world. 
Lately, I have been 
trying to document 
more primate issues, 
whether it’s vivisection labs 
in the States, or 
bush-meat issues in Africa. 
So this year, 
I‘ve been to Africa. 
I spent some time in 
Southeast Asia documenting 
bear bile farming 
and lots of time 
shooting rodeos and 
zoos, and factory farms, 
many other investigations 
in Europe and in Canada, 
having to do with
factory farming and 
the processing of animals. 
And then recently 
in the Antarctic, 
I was working 
with Sea Shepherd. 
And so we would 
go down there 
and get in the way of 
the Japanese whaling fleet 
and try to 
intercept their whaling. 
I’ve seen some great 
things too as well though, 
I try and balance the work 
with going to sanctuaries 
and documenting 
the amazing work 
of people who are 
rescuing those animals 
and giving them a voice.
Jo-Anne is 
a wonderful woman 
who does such great work 
by going and traveling 
throughout the country, 
bringing issues 
to the forefront 
so that people can see 
what’s going on there 
with animals. 
So hopefully 
we can make change and 
make this a better planet 
for not only humans, 
but for animals as well.  
Jo-Anne, I commend you, 
keep doing 
what you are doing. 
Thank you. 
After these brief messages, 
Vegetarian Elite 
will be right back 
with our feature 
on photographer 
Jo-Anne McArthur. 
You are watching 
Supreme Master 
Television. 
I think that the forgiveness 
that animals have for us, 
always shocks me 
to the core. 
Just to see 
their playful natures 
and their relationships 
with people, it’s great.
I’ve got 5 rescues right now. 
There is a Spy, Bubs, 
Wonder Woman, 
Mister Man, 
and Vanessa in the back. 
Welcome back to 
Vegetarian Elite 
for this week’s feature 
on photographer 
Jo-Anne McArthur, 
who uses her talent 
behind the camera lens 
to give voice to our 
animal co-inhabitants. 
We visited Jo-Anne 
in her home and 
witnessed her in action 
taking portraits of 
her adorable rescue dog, 
Sammy. 
Hey, Sammy, come here, 
boo. 
We’re going 
to take a picture. 
I’m often doing 
animal portraits. 
So he’s the perfect subject 
for practice. 
It’s good to get low 
on the grass at their level. 
I think that’s
the best thing about 
taking photos of animals, 
is, don’t shoot them 
from a human perspective 
but shoot them 
from their perspective. 
Good boy. 
You’re very photogenic, 
Sam. 
I’m going to throw stick 
for you. Ready? Go get it. 
Bring it here, Samson. 
There’s my boy. 
And there is another pose 
right there. 
Good job, making my job 
really easy. 
What did you see Sammy? 
Good boy. 
That’s a nice picture. 
Good boy. 
Good boy. 
That’s a tasty stick. 
These are great pictures. 
You’re doing a good job.
Joanne is not only 
a photographer, but 
she also strives to work 
for the better treatment 
of animals everywhere. 
Farm Sanctuary describes 
Jo-Anne as an 
“Outstanding Activist” 
who is positive, friendly 
and promotes veganism 
through her dinner parties. 
She works to protect 
the lives of seals in Canada 
and volunteers 
to bottle-feed kittens 
at the Toronto 
Humane Society 
each spring. 
She also convinced 
a restaurant owner to 
stop selling veal for good. 
I wasn’t always 
into animal rights work 
but I was a photographer 
for a long time 
and there was one image 
in this book that 
really, really struck me,
and that’s this one here.
And it was 
such a painful image for me, 
just seeing how used 
this animal is in captivity 
with its horn cut off 
and here is 
this camera crew leaving. 
It really affected me 
and I thought, “Well, 
this is the kind of work 
that I want to do that 
shows our exploitation 
of animals.”
Joanne has worked 
with closely to 
30 animal welfare 
organizations 
around the world, 
including Animal Asia 
based in China; 
Farm Sanctuary 
in New York, USA; 
and Save the Chimps 
in Spain. 
She often offers 
her photographic services 
unconditionally 
for animal sanctuaries to 
help further their cause.
The most shocking thing 
that I have seen 
and photographed 
was babies being born 
in a factory farm. 
They were piglets 
being born 
to hundreds of mothers 
who couldn’t 
even turn around 
to see their babies 
or clean them. 
That was really 
overwhelming for me 
to see something 
so beautiful in such 
an atrocious situation. 
And then another one 
that really affected me 
was the bear bile farming 
in Asia. 
I’ve see these bears 
kept in small cages and 
being used for their bile. 
But I also got to 
meet these bears 
after being rescued, and 
one of them even held me, 
pulled me close 
with its stumps. 
And that really 
shocked me to the core 
that an animal 
could so forgiving, after 
what we had done to it. 
So experiences like that 
really renew my drive 
and my effort to help them. 
My life’s goal 
is to help these animals 
and expose what 
they’re going through.
Jo-Anne’s work 
is important because 
it brings attention 
to the plight of animals, 
to environmental issues, 
and that is especially 
timely right now, 
in light of what is going on 
in Louisiana 
and the oil spill. 
I think Jo-Anne’s work 
serves to bring the issue 
to people who may not 
otherwise be aware of it 
because the medium 
she uses, because the way 
she portrays animals, and 
the images she captures 
through photography.  
And how does the public 
react to your work, 
like what are the public’s 
favorite pictures?
Okay, this is everyone’s 
favorite image 
from We Animals. 
It’s a very happy image. 
This is shot 
at Farm Sanctuary. 
This is Gene, 
the co-founder, 
and this is OP. 
He found OP 
at six weeks old. 
He was a veal calf; 
he was left for dead 
on a dead pile, 
a pile of other animals. 
But he was still living, 
and he picked up OP 
and put him in his car 
and nursed him 
to good health, 
and bottlefed him. 
And they remained 
really good friends 
as you can see 
in the picture for 16 years. 
Another favorite image 
is this one. 
It was 
in the Cayman Islands, 
with Stingrays 
Tourist Industry. 
He leads the tourists, 
he jumped into water and 
stingrays love him and 
they’re out in the wild and 
they’re not in captivity. 
And they played together. 
And they would wrestle 
and roll over each other. 
And it was just 
a really loving moment 
between him and an animal. 
At an event for 
the We Animals project, 
Jo-Anne stated: 
“More than ever, 
people know about 
factory farming. 
They know about 
adopting a dog 
from a shelter 
rather than buying one from the pet store.
We know that endangered animals 
are being slaughtered. 
We know that wearing fur 
is unnecessary and cruel. 
My photos aim to add 
to this pool of knowledge 
about animal abuses and 
and help us understand that these abuses 
are unnecessary. 
The thing is, 
we all need to start 
acting on the things 
we've learned. 
Time is critical…
There are so many 
compassionate options. 
So many bikes to ride, 
so many veggie burgers 
to devour! 
Make small 
and then big changes, 
and share them 
with others, ask others 
to do the same…
If not you, then who? 
If not now, then when?”
With so much love, 
Supreme Master Ching Hai 
is honoring 
Ms. Jo-Anne McArthur 
with the Shining World 
Compassion Award, 
along with a US$10,000 
contribution for any 
needed job-related repairs.
Ms. Jo-Anne McArthur, 
we are ever grateful 
for your loving heart. 
May you continue to apply 
your God-given talents to 
assist our animal friends 
towards a happier 
and safer existence 
that they so deserve. 
To learn more about 
photographer 
Jo-Anne McArthur, 
please visit:
www.JoAnneMcArthur.com
Thank you 
for your company today 
for Vegetarian Elite. 
Up next is Between 
Master and Disciples, 
here on 
Supreme Master Television. 
May we always 
stay focused on 
the noble ideals in life.